Friday, June 6, 2008

Why Noreiga's press conference came hours before his speech

Democratic nominee for the U.S. Senate Rick Noriega held his press availability at 1 p.m. today. His speech will be after 6 p.m. For those not used to dealing with the press: here's why. The daily newspapers have deadlines that are usually around the close of business. Also, there are several TV cameras and satellite trucks present today. By holding his press availability in the early afternoon, Noreiga gets in tomorrow's papers and on the 6 p.m. newscasts. I've been to past years' conventions -- in both parties -- where I heard great speeches or saw news break, and it didn't make the papers or the evening newscasts because it occurred after deadline. The papers will hold the morning edition up if Hillary Clinton or Barack Obama came to speak, but most editors probably wouldn't hold up production for other speakers. Other campaign press aides should take note: reporters can't print stuff if they get it after deadline.

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